IM Conversion is a web based application that is provided as a service. It consists primarily of a click tracker along with a suite of conversion tools built specifically for internet marketers.

It was built from the ground up by a marketing guy called Ritoban who’s incidentally also the one writing this help article. And yes, he does sometimes refer to himself in third person.

IM Conversion was built as an ever-evolving ecosystem with emphasis on taking feedback from users and implementing the most requested features. A kind of democracy if you will – one that actually helps everyone involved.

The focus is on simplicity, ease of use, taking out the useless features that only make things more confusing and focus purely on improving conversion rates for end users.

The suite of tools currently offered by IMConversion are:

  • Conversion Popups
  • Conversion Bars
  • Countdown Timers